Who is doing it? Lloyd Harrison Whitling, A.K.A. The Mad Poet, The Naked Man, author and long-time Tennessee resident. Lloyd considers himself to be a self-taught lexicologist.

Lloyd's birthplace, Oil City, Pennsylvania, sits where Oil Creek joins the Allegheny River, a spot once occupied by 3 farms belonging to the Lee family (his great grandmother was a cousin to Light Horse Harry Lee). He grew up in Erie, PA, and Sherman, NY, where he met Mary Lou Foster (the famous Mama Lou) of Findley Lake. Married in Ripley, NY, they lived in Jamestown (home of Lucille Ball) until they moved to Redondo Beach, CA in 1969 where Lloyd worked in a research lab involved in the development and testing of recording media, and went to night school to study subjects related to his interests of passion, photography and creative writing.

The oil shortage of around 1975 forced his company to move to Mexico in an effort to cut costs. When they slammed their doors shut, Lloyd moved his family to Florida. There, he worked as a self-employed landscaper until his business grew too large to handle alone.

He sold it, and then moved to Tennessee to occupy a piece of land they had purchased years earlier. Lloyd continued his self-acquired education through subscriptions, correspondence, and constant visits to the libraries available to their new home. He also began learning to use a computer to write music, his aim being to write down the tunes constantly passing through his head.

 His main passion, however, kept him too distracted to achieve much success. "I am not a salesperson," he would often be heard to say. "I don't have it in my heart to do marketing, nor do I have the passion required to insist that others expose themselves to my work or my ideas." Still, he joined Toastmasters International to learn how to talk about it and decided he should write, instead, to ferret out logical errors as his knowledge increased. To accomplish that, and try to decipher in what directions he should apply himself to round out his knowledge, again pulled him away from marketing and promotion to allow him time to support his family, and to study. This quest, upon which he had actually embarked prior to age 15, still continues more than half a century later.

What has he done? Written a book that attempts to bind together recent scientific concepts adapted from string theories, Memetics, computer theory, social relativity, linguistics and evolution.

When is he doing it? After 50 years he's actually still writing ideas for it. Several volumes have been published as fiction, nonfiction, and poetry. The latest volume, a 100-page eBook, bears the title The Mad Poet Does Science: Evolution

Where is he doing it? He began, while working and raising a family, all across the United States to all but the north-westernmost of its four corners. He crisscrossed Tennessee during all that moving, fell in love with it, and settled with his family in Dickson County, where he has retired to live with his wife of half a century (the famous Mama Lou) and apply himself to his work.

Why does it matter? Lloyd, as the Mad Poet, is a man with a message. "A lot of people have had messages to deliver all through history," he says, "but we have been looking in all the wrong places for our demons. They exist right before our eyes, in plain sight, and only need to be described to become recognizable. I think people feel too scared to allow themselves to know. It's too awesome for some people, some don't believe their own eyes, and a lot of others just don't get it. Some people of late have almost got it right, and I just want to give it that one little extra spin that will make all the difference for them." That leaves one to wonder what an atheist's version of a demon would be like. The book makes it plain and verifiable.

"Your personal freedom is at stake, the right to live and act according to what you actually believe rather than what appeases the demons in others' hearts," he says. Once you understand his message, you'll discover more truth than description in that statement.

How does he do it? That's the rub. Want a challenging exercise? Try to describe an entity whose major components consist of time dimensions! You'll want to first acknowledge its importance (Is it worth the effort? Is it real?), and then gain assurance the phenomena involved could be verified by others once they'd learned how to comprehend it. First, you have to convince them… That requires the telling of his tale in some way that people will find it.

The idea of ‘dimensions' outside our experience, but which are part of our existence has been an overworked idea in science fiction in the past, so people consider it spoofery and, other than a small group of mathemeticians, won't pay serious attention. The origins of such ideas predate Christianity, and can be found in ancient Grecian philosophies (look for "materialism" and "atomism" on an Internet search engine).

His message is not at all like that. A part of our daily existence that goes unrecognized until you can learn to understand it, this is derived from a mathematical concept called ‘M-Theory', and works on very predictable principles. The idea is simple, yet complex—complicated beyond need by people's preconceptions—and is so unusual as to defy belief and—More!—the need for belief. All of this stuff that seems far-fetched to most people right now will be considered old-fashioned in a hundred years, when humanity will be chasing whatever these new ideas lead us toward. Lloyd's main point is that we should "take our time, relax, and this time make sure we get it right. There are too many reasons for thinking this may be our last chance." Those reasons are presented in his book, The Complete Universe of Memes ISBN 0-595-24429-7

Disclaimer: Much of the material in this book will be considered offensive to sensitive readers. Most of it requires an ability to forego judgment until the entire picture has been presented, and even then until after one has tested the concepts. Because even the staunchest atheists are unduly influenced by religion in areas of interest not usually looked at, much of the book will not be understood in the first reading. The companion book, Reality 101, acts as a primer and a great aid, and should be purchased first to save the reader's money and time. Those looking for religious materials will be disappointed, and most likely dismayed by the contents of both books.